Totally Digital specialises in targeted, KPI-focused PPC campaigns. Hit your ambitious growth targets
No two businesses are the same, and neither are our PPC strategies. We manage relevant and targeted paid search, display and video channels, delivering the best possible return on your investment.
How do our PPC services help your business?
Totally Digital partners with you to transform your advertising budget into measurable performance that scales. With our robust understanding of ad strategies and budget planning, we help local businesses use PPC ads as a growth machine.
✔️ Immediate Visibility and Fast Results
✔️ Hyper-Local Targeting
✔️ Highly Targeted Reach
✔️ Measurable Performance
✔️ Budget Control & Flexibility
✔️ Immediate ROI
Whether you’re looking for an ad campaign from scratch, a total revamp of your paid marketing or insight into your customers to transform your results, our PPC & paid media services are designed to support you from the start.
OUR AREAS OF PAID MEDIA EXPERTISE
Totally Digital blends AI-powered insights, data, and analytics with creative flair to build paid campaigns that work. Your business outcomes are always prioritised.
Paid Search Management
PPC Consultancy
Already running ads but not seeing the results you want? We’ll audit your account, find the gaps, and give you a roadmap to better performance. From campaign restructures to targeting tweaks, we’ll help you squeeze every drop out of your budget.
App Download Campaigns
Getting downloads is easy. Getting quality installs that stick? That’s where we come in. We run app campaigns on Google, Apple, and social to attract users who’ll love and use your app long-term.
YouTube & Video Campaigns
Video grabs attention like nothing else. Whether it’s TrueView, bumpers, or in-stream ads, we build campaigns that entertain, inform, and drive action. Perfect for awareness, leads, or sales-delivered to the right people, at the right time.
Google Shopping Campaigns
Display & Remarketing Campaigns
Stay top-of-mind with campaigns that keep customers coming back. From eye-catching banners to smart retargeting, we remind past visitors why they should choose you… and help new ones discover your brand.
Performance Max Campaigns
Performance Max uses Google’s AI to find your best customers across all their channels-Search, YouTube, Display, Gmail, and more. We add the creative spark and strategy to make sure your campaigns actually perform, not just run.
PPC Paid Advertising Perfected
PPC, Google Ads, Performance Max, Bing Ads, and multi-platform PPC campaigns built for results.
Our Pay-Per-Click Advertising Process
1. Discovery & Strategy
We dig into your goals, audience, and competitors to build a PPC game plan that makes sense for your business. Every PPC strategy we build is custom-tailored to your business, your audience, and your goals. Smart strategy, clear data, and creative execution designed to win.
2. Creative Ad Assets
Good ads get noticed. Great ads get clicks. Have you got your copywriting, photography, videos or ad assets, sorted and ready to go? If not, don’t panic… we create bold, engaging, on-brand visuals and sharp copy to drive results – created to connect and to convert
3. Campaign Setup
From budget allocation to smart ad placements, keyword research to ad copywriting and landing page tweaks, we set up your campaigns across Google Ads, Microsoft Bing, YouTube, and more. Everything is optimised from day one.
4. Launch & Optimisation
We monitor your ads daily, refine targeting, and test ad variations to keep performance sharp and ROI strong. We re-engage users who’ve already shown interest in your brand with tailored retargeting strategies that turn browsers into buyers.
5. Reporting & Transparency
You’ll always have full access to your ad account, plus clear reports (minus the jargon). We break down what’s working, where your money’s going, and how we’re scaling results.
6. Scale & Growth
We apply a data-driven, strategic approach to avoid diminishing returns. We check in with you to ensure your business can keep up, then look to expand into new markets, we’ll help you scale with confidence.
High-Impact PPC.Paid advertising services
Strategy First
Bespoke PPC strategies designed around your goals
Competitor and keyword research that finds real opportunities
Smart budgeting to maximise ROI without wasted spend
Targeting That Converts
Granular audience segmentation and geo-targeting
Custom intent-based keyword groups
Retargeting to re-engage visitors and boost conversions
Campaign Setup & Management
Full setup across selected channels – Google Ads, Microsoft Bing Ads, and YouTube.
Ongoing optimisation for clicks, leads, and sales
Transparent reporting so you know exactly what’s working
Creative That Clicks
Compelling ad copy that earns attention
High-impact graphics, visuals and video for display
A/B testing to find the highest-performing creatives
Data-Driven Optimisation
Continuous tracking and analysis across platforms
Adjustments in real time to keep campaigns profitable
Conversion tracking that shows real business impact
Multi-Channel Integration
PPC campaigns aligned with organic strategy, GEO Search, SEO, AI SEO, social, and email marketing
Unified messaging across search + display + re-marketing
Cross-channel strategies to scale reach and performance
PPC Paid Advertising Frequently Asked Questions
What is PPC advertising and how does it work?
PPC (Pay-Per-Click) advertising is a digital marketing model where you only pay when someone clicks your ad. Platforms like Google Ads, Bing, and YouTube put your business in front of the right people at the right time, driving traffic, leads, and sales without wasting budget on uninterested audiences.
Why should New Zealand businesses invest in PPC?
Because PPC delivers results fast. Whether you’re a local service provider or an eCommerce brand, PPC campaigns can put you at the top of Google search results, target specific NZ regions, and scale your reach across international markets. It’s one of the quickest ways to get measurable ROI.
Which platforms are best for PPC advertising in NZ?
The most common PPC channels are Google Ads, Microsoft Bing Ads, and YouTube, but it depends on your goals. For B2B? LinkedIn Ads might be best. For visual products? Instagram or Pinterest. We help you choose the right mix so your campaigns connect, convince and convert your past, present and future clients or customers.
How much does PPC advertising cost in New Zealand?
PPC is flexible – you set the budget, and ad spend is charged directly through your ad account to your business credit card. We simply add a management fee (or you can choose one of our monthly packages). Costs vary depending on your industry, competition, and keywords, but we design campaigns that make every dollar count. With smart bidding strategies and ongoing optimisation, we’ll make sure you’re not overspending and that your ads deliver real value.
Why should I use an advertising agency?
Because doing it all yourself isn’t impossible, but it is hard. A good advertising agency brings strategy, experience, creativity, and data all together… so your ads don’t just run, they perform. We stay on top of platforms, trends, and best practices (so you don’t have to), test what works, and constantly optimise to get you more bang for your buck. Whether it’s saving you time, cutting wasted spend, or scaling your results – we’ve got the tools and expereince to help you grow faster, smarter.
How do I know what ad platform is right for my business?
That’s where we come in. We take the time to understand your audience, your goals, and your budget… then we recommend the platforms that will give you the best return on your ad spend.
What’s the difference between SEO and PPC?
SEO builds long-term visibility by optimising your website for organic search results, while PPC gets you instant visibility by paying for placement. The magic happens when you combine the two – SEO for sustainable growth, PPC for quick wins and targeted campaigns.
