PPC & Paid Advertising Agency. Smart. Sharp. Converting.
No two businesses are the same, and neither are our PPC strategies. We drive relevant and targeted traffic to generate more leads and sales with PPC paid media advertising services.
WANT SPEEDY RESULTS? CHOOSE PPC MARKETING
At Totally, we don’t just “do PPC” we turn search into a performance engine. Our approach looks at Google, Bing and beyond to wherever your customers are searching, building campaigns that meet them right where they are.
With deep experience across eCommerce, B2B, travel, tourism, service, and more, we blend data smarts with creative flair to craft paid search strategies that resonate, convert, and keep delivering results.
PPC & Paid advertising Boosts visibility, drives immediate traffic, and increases sales effectively.
Your customers search, scroll, and stream in different ways, so your PPC campaigns should meet them wherever they are. At Totally Digital, we blend AI-powered insights, data, and analytics with creative flair to build paid campaigns that work. Here are some of the ways we do it:
Paid Search Management
PPC Consultancy
Already running ads but not seeing the results you want? We’ll audit your account, find the gaps, and give you a roadmap to better performance. From campaign restructures to targeting tweaks, we’ll help you squeeze every drop out of your budget.
App Download Campaigns
Getting downloads is easy. Getting quality installs that stick? That’s where we come in. We run app campaigns on Google, Apple, and social to attract users who’ll love and use your app long-term.
YouTube & Video Campaigns
Video grabs attention like nothing else. Whether it’s TrueView, bumpers, or in-stream ads, we build campaigns that entertain, inform, and drive action. Perfect for awareness, leads, or sales-delivered to the right people, at the right time.
Google Shopping Campaigns
Display & Remarketing Campaigns
Stay top-of-mind with campaigns that keep customers coming back. From eye-catching banners to smart retargeting, we remind past visitors why they should choose you… and help new ones discover your brand.
Performance Max Campaigns
Performance Max uses Google’s AI to find your best customers across all their channels-Search, YouTube, Display, Gmail, and more. We add the creative spark and strategy to make sure your campaigns actually perform, not just run.
PPC Paid Advertising Perfected
PPC, Google Ads, Performance Max, Bing Ads, and multi-platform PPC campaigns built for results.
Why use Totally Digital for your PPC & Paid advertising
From the very first search to the final click, PPC is one of the biggest drivers of website traffic and conversions. But success doesn’t happen by accident—it takes skill, data, and a whole lot of fine-tuning. At Totally Digital, we don’t just run ads, we engineer campaigns that give you an edge. With AI-powered insights, smart strategy, and a dash of creative magic, we help you smash goals and stay miles ahead of the competition.
AI-Powered Precision: We use advanced data, analytics, and machine learning to keep your campaigns sharp and competitive.
Creative That Converts: Ad copy, visuals, and video designed to stop the scroll and spark action.
Full-Funnel Strategy: From awareness to purchase, we map campaigns that guide customers every step of the way.
Always Optimising: No “set and forget” here – we fine-tune constantly to get you better ROI.
Our Pay-Per-Click Advertising Process
1. Discovery & Strategy
We dig into your goals, audience, and competitors to build a PPC game plan that makes sense for your business. Every PPC strategy we build is custom-tailored to your business, your audience, and your goals. Smart strategy, clear data, and creative execution designed to win.
2. Creative Ad Assets
Good ads get noticed. Great ads get clicks. Have you got your copywriting, photography, videos or ad assets, sorted and ready to go? If not, don’t panic… we create bold, engaging, on-brand visuals and sharp copy to drive results – created to connect and to convert
3. Campaign Setup
From budget allocation to smart ad placements, keyword research to ad copywriting and landing page tweaks, we set up your campaigns across Google Ads, Microsoft Bing, YouTube, and more. Everything is optimised from day one.
4. Launch & Optimisation
We monitor every click, tweak bids, refine targeting, and test ad variations to keep performance sharp and ROI strong. We re-engage users who’ve already shown interest in your brand with tailored retargeting strategies that turn browsers into buyers.
5. Reporting & Transparency
You’ll always have full access to your ad account, plus clear reports (minus the jargon). We break down what’s working, where your money’s going, and how we’re scaling results.
6. Scale & Growth
When the wins start rolling in, we double down. Whether it’s expanding into new markets, adding remarketing layers, or testing new ad formats, we’ll help you scale with confidence.
High-Impact PPC.Paid advertising services
Strategy First
Bespoke PPC strategies designed around your goals
Competitor and keyword research that finds real opportunities
Smart budgeting to maximise ROI without wasted spend
Targeting That Converts
Granular audience segmentation and geo-targeting
Custom intent-based keyword groups
Retargeting to re-engage visitors and boost conversions
Campaign Setup & Management
Full setup across chosen channels – Google Ads, Microsoft Bing Ads, and YouTube.
Ongoing optimisation for clicks, leads, and sales
Transparent reporting so you know exactly what’s working
Creative That Clicks
Compelling ad copy that earns attention
High-impact graphics, visuals and video for display
A/B testing to find the highest-performing creatives
Data-Driven Optimisation
Continuous tracking and analysis across platforms
Adjustments in real time to keep campaigns profitable
Conversion tracking that shows real business impact
Multi-Channel Integration
PPC campaigns aligned with, GEO Search, SEO, AI SEO, social, and email marketing
Unified messaging across search + display + re-marketing
Cross-channel strategies to scale reach and performance
Your PPC Team. Your Goals. Your Results.
We step in as your digital marketing team – thinking bigger, testing smarter, and crafting advertising campaigns that convert. Every click, every ad, every strategy is designed to drive measurable growth and get real results for your business.
PPC Paid Advertising Frequently Asked Questions
What is PPC advertising and how does it work?
PPC (Pay-Per-Click) advertising is a digital marketing model where you only pay when someone clicks your ad. Platforms like Google Ads, Bing, and YouTube put your business in front of the right people at the right time, driving traffic, leads, and sales without wasting budget on uninterested audiences.
Why should New Zealand businesses invest in PPC?
Because PPC delivers results fast. Whether you’re a local service provider or an eCommerce brand, PPC campaigns can put you at the top of Google search results, target specific NZ regions, and scale your reach across international markets. It’s one of the quickest ways to get measurable ROI.
Which platforms are best for PPC advertising in NZ?
The most common PPC channels are Google Ads, Microsoft Bing Ads, and YouTube, but it depends on your goals. For B2B? LinkedIn Ads might be best. For visual products? Instagram or Pinterest. We help you choose the right mix so your campaigns connect, convince and convert your past, present and future clients or customers.
How much does PPC advertising cost in New Zealand?
PPC is flexible – you set the budget, and ad spend is charged directly through your ad account to your business credit card. We simply add a management fee (or you can choose one of our monthly packages). Costs vary depending on your industry, competition, and keywords, but we design campaigns that make every dollar count. With smart bidding strategies and ongoing optimisation, we’ll make sure you’re not overspending and that your ads deliver real value.
Why should I use an advertising agency?
Because doing it all yourself isn’t impossible, but it is hard. A good advertising agency brings strategy, experience, creativity, and data all together… so your ads don’t just run, they perform. We stay on top of platforms, trends, and best practices (so you don’t have to), test what works, and constantly optimise to get you more bang for your buck. Whether it’s saving you time, cutting wasted spend, or scaling your results – we’ve got the tools and expereince to help you grow faster, smarter.
How do I know what ad platform is right for my business?
That’s where we come in. We take the time to understand your audience, your goals, and your budget… then we recommend the platforms that will give you the best return on your ad spend.
What’s the difference between SEO and PPC?
SEO builds long-term visibility by optimising your website for organic search results, while PPC gets you instant visibility by paying for placement. The magic happens when you combine the two – SEO for sustainable growth, PPC for quick wins and targeted campaigns.
Totally Digital’s creative collaboration helps businesses of all sizes achieve their potential Let’s discuss your goals and challenges over a quick email or call.