AI SEO Services & LLM Optimisation, get your business cited in AI Overviews

AI SEO (Artificial Intelligence Search Engine Optimisation) is the process of optimising digital content to be referenced, cited, and summarised by Large Language Models (LLMs) like ChatGPT, Claude, Google Gemini, AI Overviews and Perplexity. AI SEO focuses on becoming the “trusted answer” generated by AI. Totally Digital delivers AI search optimisation for New Zealand businesses of every size, boosting your visibility with tailored strategies and proprietary tools built around how each AI search engine actually works.

Get Referenced in AI-Generated Search Results

What is AI SEO?

AI SEO (Artificial Intelligence Search Engine Optimization) uses advanced machine learning and Natural Language Processing (NLP) to accelerate and improve digital search visibility. For New Zealand businesses, Totally Digital’s AI SEO services move beyond traditional keyword stuffing, using predictive data analysis to optimize content for both Google’s AI Overviews and conversational AI assistants.

AI SEO is the next evolution of search optimisation: done right, it creates a “machine-readable” layer on your website that helps AI agents understand your brand, services, and products.

Early adoption positions your brand ahead of slower competitors still focused on traditional SEO gaining a leading advantage as AI search evolves.

Citation: Getting your brand named as the source of information.
Recommendation: Being the “suggested product, or service” in AI conversations.
Visibility: appearing in ChatGPT, Claude, Google Gemini, AI Overviews and Perplexity.

Page one is nice.Being the one is better.

From Rankings to Relevance: Why AI SEO Leads.

1. Being referenced by AI matters, more than being ranked.

2. AI-driven search decides what answers get shown.

3. The brands AI recommends, are the brands people trust.

"Why partner with Totally Digital for AI SEO?"

Totally Digital navigates the evolving search landscape by combining predictive AI data analysis with expert human oversight. We have developed AI-powered proprietary framework, that assists us in optimising your digital footprint for Google AI Overviews (AIO) and LLM-driven platforms. By ensuring your content is semantically extractable and highly trusted, our AI SEO strategies accelerate organic traffic with a speed and precision that manual SEO simply cannot match.

When you partner with us, we:

Execute Faster: Delivering scalable, cost-effective growth.
Analyze Smarter: Using actionable data to outpace competitors.
Adapt Instantly: Pivoting in real-time to algorithm shifts.
Optimize Deeply: Personalizing content for maximum search visibility.
Collaborate Openly: Acting as a transparent extension of your team.

Here’s what makes us different:

No fixed contracts, stay because you know works, not because you’re locked in
All work carried out in-house by experienced AI SEO specialists
Straightforward reporting you can understand
We always focus on generating leads and increasing revenue, not just rankings

AI SEO for eCommerce Brands

If you’re not showing up in AI you’re missing out on customers before they even hit your site. We track and improve rankings and scores, across the models that drive the most traffic, visibility and conversions

Win visibility on Google AI, ChatGPT, Claude, Gemini, and more.

Be the brand AI assistants recommend when people shop.

Scale ecommerce nationally or globally, while keeping products locally relevant.

Drive more conversions before competitors even show up.

Your AI Search JourneyWhat We Do

AI Overview gives a summary answer, with a short list of 3-5 trusted options. It’s our job to ensure you’re on that list, we do that by…

Predictive Search & NLP: We use Natural Language Processing to predict user questions before they trend, keeping your content ahead of the curve.
Google AI Overviews (AIO) Targeting: We structure your page headers and Q&A formats specifically to win placements inside Google’s new AI-generated top-of-page summaries.
Automated Content Auditing: Leveraging AI for deep-dive site audits, we identify content decay and keyword cannibalization 10x faster than traditional manual methods.

We adhere to a clear, strategic process designed to grow your visibility in AI-powered search and deliver measurable results. Every day we work on your AI SEO activities, and GEO (Generative Engine Optimisation)

You will always know exactly what we are doing, why we are doing it, and how it benefits your business.

AI Crawler Optimisation

We make sure AI crawlers easily read and index your site – so it’s your service or product that surfaces in relevant AI search results.

Strategic Sentiment Keyword Placement

Keywords are placed where they matter most, helping AI match your authentic content to search intent.

Schema Markup Implementation

We implement structured data to highlight important elements of your content, boosting visibility in AI results.

LLMs.txt File Creation

We guide AI on what to crawl, ensuring your best content gets priority.

Featured Snippet Optimisation

We craft clear, concise answers to snag AI-powered featured snippets.

Multimedia Content Enhancement

Images, videos, and media are optimised to both engage users and impress AI.

Voice Search Readiness

We optimise your content for natural, conversational queries used in voice search, so you’re discoverable on every device.

Query Generation Strategy

We analyse user data to predict search queries and create content that hits the mark, ensuring you’re highly relevant for emerging AI queries.

Strategic Content Clustering

We group related content into impactful clusters, to show AI your site’s expertise and relevance.

Zero-Click Answer Targeting

We make sure your content, product or service gets featured in AI answers. Where people discover, learn, decide, and covert.

Fresh Content Management

Fresh content signals with regular updates keeps content accurate, timely, and AI ranking-ready.

Natural Language Query Optimization

We optimise for how people naturally speak and type questions, improves your AI conversational, answer engine search results.

Multi-Channel Content Syndication

Your content spread across platforms, boosting reach and AI authority signals.

Multi-Channel Authority Building

We build credibility everywhere your brand and content appears: AI takes note.

Prioritise Data Relevancy

We focus on the most relevant content for each search intent to dominate visibilty rankings.

Citation Engineering Triggers

Citations and references are structured to improve credibility. Giving AI signals of your brands trust and authority.

Claim Knowledge Panels & Entity SEO

We secure and optimise brand panels, and entity signals for maximum AI visibility, boosting the quantity and quality of traffic.

AI-Engine Competitive Analysis

We monitor competitors’ AI presence and strategies, optimising your web content to outperform them in search results.

AI SEO - Frequently Asked Questions

How do I Improve my brand’s visibility in AI search

Improving your brand’s visibility in AI search and LLMs

Keep information consistent — ensure your brand details are accurate and aligned across platforms like Google, Bing, Wikipedia, and key directories.
Align with the right keywords — refine your metadata and on-site content to strengthen connections with relevant search terms.
Build authority through mentions — secure high-quality coverage via digital PR and share thought leadership to boost credibility.
Track AI search performance — use tools like Luminr to monitor how your brand appears in AI-driven results such as SearchGPT and Google AI Overviews.
Engage with AI platforms — where possible, submit updates or corrections to keep your brand accurately represented.
Think long-term — invest in structured data, consistent branding, and authoritative content to stay visible as AI search continues to evolve.

What is the expected timeline for AI SEO service results?

You will normally see results after one month, but it can take 3-6-12 months to see real value.

We talk you through our AI SEO strategy every month, so that you know what is being done and why. We also have a shared project sheet, which clearly shows what technical tasks have been performed, that you can view at anytime.

Why is AI SEO better than traditional SEO?

Traditional SEO = rank for keywords.
AI SEO = become the answer across Google, AI assistants, voice search, maps, and beyond. It’s about being surfaced everywhere your audience is searching.

Is AI SEO worth it for eCommerce brands

Yes. Shoppers use AI-powered search, voice assistants, and local queries before they buy. AI SEO (with GEO AI Search baked in) makes sure your products get surfaced first, building trust, traffic, and conversions.

Does AI SEO help with Local Search in New Zealand?

Absolutely. AI search engines and voice assistants (like Siri and Google Assistant) heavily rely on hyper-local data to answer conversational queries. Our AI SEO strategies utilize advanced Natural Language Processing (NLP) and dynamic schema markup to ensure your New Zealand business is the top recommendation when users ask AI for local services, products, or nearby solutions.

What kind of AI SEO reporting can I expect

Every month we track, analyse, and improve brand performance on AI search platforms through key metrics like - Visibility - Position - Sentiment.