ECOMMERCE WEBSITE DESIGN & DEVELOPMENT

We help start-ups and established online retailers to design and develop custom eCommerce stores. We believe in transparency and collaboration, working closely with our clients to succeed.

Ecommerce Development Platforms we work with

We have a strong preference for Shopify & WooCommerce. Our developers have extensive experience with Magento, BigCommerce, other ecommerce builders, and legacy shopping carts.

If you need a top e-Commerce web design agency then look no further, With 15+yrs experience in developing and migrating websites across various ecommerce platforms, we guide you in choosing the ideal platform to suit your needs. We seek mutual wins and long term partnerships.

Our solutions put the power to grow your business where it belongs – in your hands

Searching for a trusted ecommerce agency to turn your online store vision into reality?

70% of ecommerce customers abandon purchases because of bad UX

Totally Digital creates outstanding user experiences. It’s a powerful combination when your ecommerce website is built by experts who truely understand your customers journey.

Tailored Online Shopping Solutions, Expertly Crafted Ecommerce Stores

With certified developers across Shopify, WordPress Woocommerce, and Magento, we deliver bespoke, integrated ecommerce solutions built for scalability and driving revenue. We build your website to instantly build trust with customers. We approach websites like how your potential customer would, and focus on what actually matters to them. By putting them at the core of the development process.

Full Stack Development

Our back-end developers & front-end designers are proficient in multiple programming languages. It is our mission to optimise and accelerate your digital performance, creating a positive online shopping experience. Our developers continuously monitor platform advancements, harnessing the latest tools and technologies to position your store for sustained success in the digital marketplace.

Mobile Optimised & Responsive Ecommerce Design

Your online store is optimised and responsive for all devices and browsers, ensuring your ecommerce site is easy to navigate, no matter the screen size. A high-quality, responsive eCommerce website design is crucial to improve the user experience (UX) and user interface (UI) of your eCommerce website.

Custom Ecommerce App, Tech Stack & System Integrations

Our ecommerce development team are integration solution specialists that simplify your ecommerce business, integrating systems, tools, third party providers, ERP, CRM, API, custom software and app development, flexible payment options, and streamlined automations.

Ecommerce SEO, GEO, AEO & Search Strategy

Get your ecommerce store where it belongs at the top of the search engines. SEO drives traffic, AEO structures your content for answers, GEO builds authority, and AIO ensures AI systems can process and retrieve your content. Our SEO specialist will create a Organic SEO, Local SEO, International SEO strategy with reporting on goals & benchmarking every step of the way

User Interface / User Experience (UI/UX)

We apply a User-Centric approach, researching, prioritising the needs, preferences, and goals of your end-users. Key elements and functions ensure a logical, intuitive, visually appealing, growth-accelerating ecommerce stores on platforms like Shopify and WooCommerce. Let’s create a shopping journey that drives conversions and builds customer loyalty.

Content Marketing & Campaign

Exceptional brands captivate audiences by creating memorable experiences across all channels. We develop content from initial strategy through execution, that is truly captivating, unique and with your customers in mind. We know that content marketing has impact on a variety of channels across digital media. We are here to be your team, or extend your in-house capability with copywriting, digital assets, video, photography, brand identity creative campaigns that resonates with your target audience across all touchpoints

Responsive. Mobile-Friendly eCommerce Business Websites

If you want to sell online, your site has to work perfectly on mobile – it’s that simple. Nearly every business owner knows the importance of mobile, but making a site both mobile-friendly and conversion-focused takes thoughtful design.

We take a mobile-first approach: design and perfect the mobile version first, making sure all product info, specs, and calls-to-action are easy to find. Then we scale it up for desktop, keeping the look and feel consistent across devices. The result? A site that feels familiar, works smoothly everywhere, and helps turn visitors into customers.

Your eCommerce is in good hands.

1. Plan & Wireframe

We start by listening to your goals and understanding what you need. Every brand is different, so we’ll pinpoint the eCommerce platform that’s the best fit for yours. Then we dive into competitor research, spotting the gaps to make sure your store stands out. From strategy, wireframes, through to execution, we design scalable solutions that work.

2. Build & Optimise

Based on the approved design and scope, our ecommerce development team builds every detail, integrating your content and brand colour scheme with precision. Whether it’s a single-product site or a large catalogue, each stage comes with clear deliverables. We keep things collaborative with full project transparency and regular updates.

3. Launch & Grow

Before launch, your store is rigorously tested to make sure it’s responsive on every browser and device, giving customers a seamless shopping experience from day one. Once live, it’s fully integrated into your commerce ecosystem. From there, we help grow your brand with multichannel strategies designed to attract and convert customers.

We recently worked with Michele and the team to redesign and migrate to Shopify. Our site had well over a decade of data and content, and they managed to transfer it all efficiently, while making it look beautiful. Their design suggestions were spot on, and they were there every step of the way to answer questions and guide us through the process. We are so glad we made the move. Huge thanks to Michele and the team for their ongoing support even after launch, we really appreciate everything they have done for us.

totally digital shopify migration auckland nz copy | Totally Digital

Chelsea McEwan Millar

GO NATIVE NEW ZEALAND

Ecommerce Development Frequently Asked Questions

Does your eCommerce Website design service include custom solutions?

Totally. Whether you’re running a lean startup or a full-scale enterprise, we don’t just build online stores – we build branded experiences. That means custom architecture, smooth UX/UI, and a strong brand identity that works together to convert browsers into buyers. We’ll help you choose the right platform (Shopify, WooCommerce, headless, or bespoke) and make sure your brand shines through every click.

Do you offer search engine optimization (SEO) for an online store?

Yes, we do. We build every site with SEO in mind (site structure, product pages, metadata, schema), and we roll out ongoing SEO / AI SEO strategies. Leveraging data-driven content strategy, innovative AI technologies, and deep SEO expertise, we help your business achieve sustained growth and industry-leading visibility across search engines and AI.

Do you make managing my eCommerce site easy?

That’s the goal. Your eCommerce site should be easy to manage in-house. We set up streamlined dashboards, workflows, product uploading, order management processes so updates are painless. No more wrestling with confusing menus – just a clean, simple backend that makes your day-to-day smoother. We have options around video tutorials and can train you and your team too, so everyone feels confident managing the site.

Can I migrate my eCommerce platform?

You sure can, we handle all aspects like data transfer, design, app integration, and SEO / AI SEO preservation with minimal downtime. Shopify migration from a legacy store typically takes about 3-4 weeks. However, for larger, more complex stores, the timeframe can extend to 2-6 months

Can you integrate the CRM and ERP tools we use into the website?

For sure. If your business already runs on a CRM or ERP, we’ll make sure your website plugs right in. We’ll keep your systems talking to each other so your team can focus on growth.

Do you add shipping rate features to eCommerce websites?

Yes – we tailor it to your needs. We can set up free shipping, flat rates, or real-time carrier-calculated rates that update at checkout. We’ll also create shipping zones, profiles, and rules that make sense for your products. The result? Customers always see accurate, transparent shipping costs, which means fewer abandoned carts.

What does eCommerce website development cost?

It really depends on the size and complexity of your project. A simple store might cost just a few thousand, while a mid-range site with more features usually lands between $10k–$20k. Larger enterprise builds can range from $50k up to $250k+. We’ll always give you a clear estimate upfront, tailored to your needs. The we provide a quote, set on clear set of deliverables so there are no hidden surprises along the way.

How long does an eCommerce website development take?

A very popular question! Again, it depends. A smaller site might be ready in a few days, a few weeks, some projects take 1–3 months, and big, complex builds can run 6–12 months. During discovery, we’ll map out a realistic timeline with clear milestones. When we build you are kept updated with progress reports so you know exactly where things are at.

Can you guarantee that my eCommerce website will be responsive and work on all mobile devices?

Thats a super YES mobile-first is our default. We design and test extensively across all major devices and browsers, so your site will look great and function smoothly everywhere. Technology is always evolving, but if anything slips through, we’ll fix it fast. Your customers get a seamless shopping experience from day one, on all desktop, laptops, tablet, and mobile devices of all sizes

Do you redesign eCommerce websites?

YES, We love a great makeover, redesigning eCommerce websites, is one of our specialties. If your current site feels outdated or underperforms, we’ll audit what’s working (like SEO and conversions) and refresh or rebuild the rest. The aim is always to boost performance without losing the good stuff you’ve already built up. Redesigning a poorly performing ecommerce site or one which needs to be re-branded is one of the best investments, you can make.

Will my eCommerce website you design be secure?

Definitely. Security is baked into everything we build. From SSL certificates to secure payment gateways and PCI compliance, we follow best practices to keep your customers’ data safe. We also recommend ongoing monitoring and updates to stay ahead of new threats – because peace of mind is part of the package.

Can you add features to my existing eCommerce website?

Absolutely. If you’re happy with your current platform but need extra functionality, we can bolt on new features, apps, or custom code. Whether it’s subscriptions, bundling, advanced search, or something unique to your business, we’ll scope it carefully, test it thoroughly, and make sure your store keeps selling smoothly while we work.