Paid Social Media Advertising Agency. Maximise your impact. Totally Social.
Increase your brands visibility and accelerate returns on ad spend using paid social media marketing, Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, Pinterest Ads, X(Twitter Ads) LinkedIn Ads, WeChat Ads, pay per click and programmatic ads. We’re experts in reducing wasted ad spend and ensuring you reach high-intent audiences
Welcome to your data-driven Social Media Advertising Strategy, paired with cutting-edge creativity.
At Totally, we create bespoke strategies across the marketing funnel, across multiple channels, from initial exposure to final conversion, amplifying your brand’s presence and impact. Your paid social media advertising campaigns meet your target market, right where they are.
With more than 80% of people using social media daily, there are plenty of opportunities to reach your customers. With deep experience across eCommerce, B2C, B2B, sales, service, lead generation and more, we blend data smarts with creative flair, content curation to craft paid social media advertising campaigns that resonate, convert, and keep delivering results.
Get ahead with our paid social media advertising services. Put yourself at the forefront of your customers’ minds through advertising.
With paid social ads, you pay to be directly in front of the eyes of your target audience. Our paid social media advertising experts have a proven track record of delivering results within loads of different industries. We work with you to identify where your paid social strategy can achieve its best performance levels, including but not limited to: Facebook, Insta, Pinterest, Reddit, Quora… with Totally Digital, your ads reach the people who matter most to your business.
Meta / Facebook Ads
Instagram Ads
Instagram isn’t just pretty pictures – it’s a shopping and discovery machine. From scroll-stopping Reels to interactive stories, we’ll make your brand the one people pause for (and buy from).
LinkedIn Ads
If you’re B2B, LinkedIn is where the magic happens. We’ll help you stand out in the feed, build authority, and fill your pipeline with quality leads – without sounding like every other “thought leader.”
YouTube & Video Ads
YouTube is the internet’s second-biggest search engine, which means your customers are already there. We’ll create ads that feel more like content people want to watch – and act on.
TikTok Ads
With less competition than on other platforms, advertisers can explore innovative formats to push creative boundaries. Whether it’s TikTok Shop or viral-worthy creative, we’ll help you run campaigns that feel authentic, fun, and seriously effective.
X (Twitter Ads)
X moves fast, and so do we. We’ll help you target niche communities, spark conversations, and keep your brand relevant in real time – without getting lost in the scroll.
International Paid Social, WeChat
Going global? Want to reach local expats, and international community? We’ve got you. From WeChat to Reddit, our team localises campaigns to speak the language (literally) and cultural vibe of each market, so your business and brand clicks with people everywhere.
Performance Reporting
All paid social media advertising is precisely tracked and monitored with the utmost diligence. This ensures your digital strategy facilitates growth. We continuously optimise and review campaigns. Sticking to agreed monthly budgets, we’d update daily budgets at the start of each month and check pacing weekly. We make recommendations on where your budget is best used based on performance.
Paid Social That Converts
Ads, targeting, and campaigns designed to reach the right people at the right time.
Why use paid social media advertising?
Increase Reach, Brand Recognition, Lead Generation, & Sales
Because your customers are already scrolling… more than 80% of people using social media daily, there’s plenty of opportunities to reach your customers. With paid social, your brand can be the one they stop for, and shop with. From Facebook to TikTok, smart targeting means more eyeballs, more clicks, and more conversions without the guesswork. With AI-powered insights, smart strategy, and a dash of creative magic, we help you smash goals and stay miles ahead of the competition.
AI-Powered Precision: We use advanced data, analytics, and machine learning to keep your campaigns sharp and competitive.
Creative That Converts: Ad copy, visuals, and video designed to stop the scroll and spark action.
Full-Funnel Strategy: From awareness to purchase, we map campaigns that guide customers every step of the way.
Always Optimising: No “set and forget” here – we fine-tune constantly to get you better ROI.
Our Paid Social Media Marketing Process
1. Ad Strategy Development
We craft custom strategies built around your business goals and audience, designed to maximise engagement, reach, and ROI.
2. Audience Research & Targeting
Through deep-dive audience insights, we segment and build precise custom and lookalike audiences to deliver your ads to the right people at the right time.
3. Campaign Set Up & Management
From budget allocation to smart ad placements, we manage every detail, constantly monitoring and optimising for better results.
4. Retargeting & Re-marketing
We re-engage users who’ve already shown interest in your brand with tailored retargeting strategies that turn browsers into buyers.
5. A/B Testing
Our data-led testing compares creative, copy, and formats, fine-tuning campaigns for maximum performance.
6. Cross-Platform Integration
We amplify your reach by running ads seamlessly across Facebook, Instagram, and Messenger, creating a powerful, multi-channel strategy.
Powerful Paid Social Media.Advertising service for your brand.
We are born communicators, looking to connect, convince and convert your past, present and future customers. Our integrated approach to social media advertising allows us to target individual customer personas based on their location, age, interests and characteristics. By paying for social media ads, businesses can be sure their message is reaching the right people. Understanding your customers allows our campaign managers to send focused content and specifically target the right groups of people to grow your community, and convert into customers.
Customised Ad Campaigns
Bespoke strategies aligned with your business goals
Tailored ad copy and creative that resonates
Flexible approaches that scale with your growth
Creative Assets
- Genuine photography, Midjourney and bespoke AI images
- Scroll-stopping ad designs that match your brand
- Consistent visual storytelling across formats
- Refresh or create your brand design
Original Video & Blended Assets
Original all-the-way video production
AI-powered / blended video content for scale and speed
Dynamic multi-length edits for full length video, cut down to reels, stories, and ads
Smart Targeting
- Retargeting sequence
In-depth audience research and segmentation
Lookalike and custom audience building
Precision targeting powered by AI
Always-on Optimisation
Ongoing A/B testing of creatives and placements
Real-time performance monitoring
Continuous improvements for stronger ROI
Cross-Platform Reach
Integrated campaigns across PPC, Meta, Insta, TikTok & more
Seamless user journeys across multiple channels
Unified messaging that drives awareness and conversions
Paid Social Media Marketing Development Frequently Asked Questions
What is a paid social advertising agency?
A paid social media advertising agency turns your social platforms into performance channels. From Meta (Facebook and Instagram for business) TikTok, LinkedIn, Pinterest, and YouTube, they plan and run advertising campaigns created to do more than just ‘boost a post.’
They build full-funnel multi channel strategies that:
- Find the right audience through smart targeting
- Create ads that cut through with on-brand, scroll-stopping copy, visuals, and video
- Test, manage bids, and optimise daily in real time
- Track performance metrics like Reach, CPA, CTR, and ROAS
In short: A paid social agency becomes your go-to partner for making sure your investment in social media advertising drives results, not just reach.
How would you efficiently manage and optimise my Paid Social budget?
Sticking to agreed monthly budgets, we’d update daily budgets at the start of each month and check pacing weekly. We’d make recommendations on where your budget is best used based on performance.
How do you handle collaboration with clients?
We value open communication and complete visibility surrounding any advertising campaign performance. We ensure you’re involved and updated in every step of the process. You’ll receive, quick updates through to detailed performance reports and in person reporting.
How frequently do you review and optimise campaigns?
Our paid social advertising experts continuously optimise and review campaigns. We quickly identify any factors impacting performance, we are always ready to pivot, and look out for the high performers ready to scale up as budget, supply and fulfillment allows. We’ll book regular catch-ups with you to ensure you’re kept up to date with results and next steps.
Should Social media adverts be designed for mobile?
With an estimated 80% of users on mobile, and more than 3 billion active social media users on mobile devices when accessing their favourite social networks, means that most paid social advertisements are displayed on mobile devices. Your advertising will be explicitly designed for all devices and screen sizes, with particular attention to the small screen. When we know conversions are all taking place on desktop – then we would create assets for that space.
What Paid Social Media Channel should I use for advertising?
What’s super important is not choosing your social channel because its your favourite, or the one you and your friends use! Selecting the appropriate Paid Social channel depends on your, data, analytics, objectives and audience. TikTok and Snapchat are ideal for younger demographics, LinkedIn is well known as a B2B marketing, Meta offers broad targeting across Facebook, Instagram, and Threads, X caters to rapid engagement, and Pinterest targets niche, and early-stage shoppers. For global, local immigrant, or expat reach, consider Reddit, Weibo, or WeChat. Totally Digital pinpoints the optimal paid social channels for your goals.
Can You Help Write a Scope of Work or Campaign Brief?
Absolutely! We follow a detailed process that ensures a clearly defined scope of work, eliminating any ambiguity. By asking the right questions, we not only help you clarify your paid social advertising needs but also guide you in understanding which social channels are most critical for your success. This way, you’ll have a comprehensive roadmap for the entire ad campaign, ensuring all objectives are met with precision.
Do you provide Paid Social Media training?
We can provide tailored 1:1 training, customised to your experience level and the specific social channel(s) for your store. Training sessions are typically conducted, in-person online and can be recorded for easy future access. We offer training for managing paid media campaigns, learning to use Google Ads or paid social platforms, carrying out keyword research, using bidding, understanding how to assess ROI. This training can be applied to Ad Assets you have ready to go, or we can start from the concept stage to create and ad campaign from scratch. This way you are able to replicate each step, for the next campaign.
