Shopify Migration Experts. Re-platform with Minimal Downtime & Maximum Impact

Moving your ecommerce store shouldn’t be a headache. As an accredited Shopify agency, we specialize in seamless migrations and replatforming for brands ready to scale. We design, develop, and optimize high-performing Shopify and Shopify Plus stores, ensuring your data moves safely while we build a foundation for long-term digital growth and peak performance.

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Seamless Shopify Migration in Auckland & New Zealand

What is Shopify Migration?

Shopify migration is the process of transferring an ecommerce store’s data: including products, customers, and order history, from a legacy platform (like Magento or WooCommerce) to Shopify. This transition typically involves data mapping, 301 redirect implementation to preserve SEO, and theme development to ensure zero downtime and improved site speed.

Replatforming & Migration with Zero Downtime

We handle full scale data migrations. Our full-service Shopify migration ensures no detail is overlooked.

  • Headless Commerce: For high-end migrations.
  • Products, Collections, & Variants

  • Customer Data & Order History

  • Pages, Blogs & Content

  • SEO redirection & preservation

  • 301 Redirect Mapping 

  • Current store replication or Redesign

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Case Study: Shopify Migration, Design & Development for Go Native New Zealand

Case Study Summary: Totally Digital executed a high-complexity Shopify replatform for Go Native New Zealand, migrating 750+ products with multiple variants and over a decade of historical customer data. By implementing 301 redirect mapping and a custom UX/UI design, we improved site performance from 65% to 94%, resulting in an instant  7.2x Traffic growth and a 13% rise in conversion rates without any SEO loss.

Increased Sessions
100 %
Conversion Rate Lift
1 %

Go Native NZ Migrated From Zeald / Zest to Shopify.
Our results at a glance:

    • Traffic: +622% Increase in Sessions

    • Speed: 59% → 96% Performance Score

    • SEO: 65% → 94% Health Score

    • Accessibility: 52% → 90% Compliance (WCAG 2.1)

    • Conversion: +13% Revenue Growth

KPI Pre-Migration (Legacy Platform) Post-Migration (Shopify) Total Growth / Lift
Site Performance 65% (Poor/Amber) 94% (Expert/Green) +62.7% Load Speed
AI SEO Health Score 69% (Manual) 96% (Optimised) +44.6% Visibility
Accessibility Score 52% (Non-Compliant) 90% (Compliant) +73.1% UX Reach
Monthly Sessions Baseline +622% Increase 7.2x Traffic Surge
Conversion Rate (CVR) Standard 13% Lift Revenue Growth
We recently worked with Michele and the team to redesign and migrate to Shopify. Our site had well over a decade of data and content, and they managed to transfer it all efficiently, while making it look beautiful. Their design suggestions were spot on, and they were there every step of the way to answer questions and guide us through the process. We are so glad we made the move. Huge thanks to Michele and the team for their ongoing support even after launch, we really appreciate everything they have done for us.
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Chelsea McEwan Millar
GO NATIVE NEW ZEALAND
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Shopify migration experts ready to move ecommerce stores to Shopify, zero downtime, zero SEO loss, and zero headaches.

Shopify Migration: No Data Left Behind

From product catalogs, descriptions and meta details, order history, to customer data, we ensure every piece of your ecommerce store transfers flawlessly.

Precision SEO Migration: 301 Redirect Mapping & URL Integrity

Our Shopify migration experts prevent organic traffic loss by executing a comprehensive 301 redirect mapping strategy. We perform a full site crawl to identify legacy URL structures (often found in Magento, or WooCommerce) and map them precisely to new Shopify paths. This ensures that historical link equity and search engine rankings are preserved, preventing “404 Page Not Found” errors that can damage domain authority during a replatform.

Shopify migration Custom Themes & Design Transfer

Our Shopify migration experts work closely with you to ensure your users’ shopping experience is vastly improved post-transfer. We replicate, refresh or totally overhaul your current stores design. Your Shopify store will align with your brand identity, with design solutions focusing on UX, Conversion rate optimization (CRO), performance, and sales.

Shopify Custom Features & Functionality

Need something outside the box? Our developers can handle complex integrations, craft bespoke solutions to fit your specific requirements.

Themes, and Advanced Shopify Theme Development: Liquid, Hydrogen, and Oxygen

Whether it’s flexible, editable themes or full custom Shopify sites built from the ground up, we craft designs that guide your customers, and fit your business perfectly. We build on Shopify’s core architecture. Our developers are experts in Liquid for high-performance storefronts. For enterprise-level brands requiring ultra-fast, decoupled frontends, we offer headless solutions using Hydrogen and Oxygen, ensuring your store is built for speed, scalability, and future-proof SEO.

Testing, Launch Support & Management

Everything is tested rigorously. Your new Shopify store goes live without downtime. We don’t just migrate, we make sure your Shopify store performs perfectly before and after going live. Yes, we do stick around for post-launch tweaks & support. We also offer additional time blocks for both ongoing Shopify tasks customised training and tasks.

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Seamless Shopify Migration. From Old To Bold

Upgrade to Shopify with expert migration. Move your store, products, and data with zero headaches - Full migration, optimised, and ready to convert

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Our Shopify migration experts have got you covered. No Matter Where You're Coming From

1. Consultation & Analysis

Our Shopify migration process begins with a deep data architectural analysis and initial discovery. We perform a comprehensive audit of your existing ecommerce store to map its site structure, data organization, and unique technical features. This phase identifies potential ‘data silos’ and ensures your migration strategy is built on a foundation of technical accuracy and performance.

2. Scope & Planning

Successful Shopify replatforming requires meticulous scope and planning. We collaborate to audit your content, identifying critical data to migrate while pruning legacy technical debt. Our tailored migration roadmap outlines every phase of the transition, ensuring a seamless move to Shopify that aligns with your business goals, timelines, and operational requirements.

3. Data & SEO Migration

Our Shopify migration experts execute comprehensive data transfers: including products, customer history, and blogs, with zero data loss. Our SEO team ensures a seamless transition using strategic 301 redirect mapping and URL preservation. We develop all stores to advanced technical AI SEO standards, safeguarding your rankings while optimising your site for discovery by LLMs and modern AI search engines.

4. Design and Customisation

A Shopify migration is the strategic window to modernise your brand identity and store experience. We specialise in revitalising visual assets and redesigning UX/UI layouts to deliver a premium customer experience on Shopify. From design refreshes to full-scale brand evolutions, we ensure your new storefront is visually consistent, high-performing, and optimised for maximum conversion from day one

5. Testing & Quality Assurance

This step involves a comprehensive functionality and UX audit to ensure the new store is bug-free and mirrors (or improves upon) the legacy store’s performance. A pre-go-live check for User Experience (UX) and User Interface (UI) is a critical final review to ensure a smooth transition to production. Checkout, redirects, mobile performance, apps, and integrations are thoroughly tested.

6. Launch & Shopify Support

When it’s time to go live, we handle the technical heavy lifting: from DNS settings to ensuring zero downtime. After launch, we stick around for ‘Hypercare,’ running deep SEO and performance checks to make sure everything is perfect. We are available for support and can to train your team on the Shopify Admin, so you feel totally confident running your new store as it scales.

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Shopify Migration with Totally Digital.your replatform services

Custom Shopify

  • Bespoke Shopify Theme Design
  • Premium Theme Customisation
  • Shopify CRO

  • Headless Commerce

Conversions + CRO

  • A/B Testing

  • Product Page Optimisation

  • Upsells & Cross-Sells

  • Abandoned Cart Flows

Shopify Integrations

  • CRM Integrations

  • ERP Integrations

  • Shipping & Payments

  • Custom Features

Re-platforming & Migrations

  • Data Migration

  • Platform Migration (WooCommerce, Magento, Zest, Legacy → Shopify)

  • SEO Migration

Shopify SEO, GEO & Local Optimisation

  • Local SEO & AI Search

  • Technical SEO

  • Shopify SEO Apps

  • GEO Content Strategy

Shopify Marketing & Support

  • Shopify Advertising

  • Loyalty Points & Rewards

  • Content Marketing

  • Ongoing Support & Maintenance

Shopify Support Plans to Enhance and Sustain Your Commerce Success.

Our Shopify monthly retainer plans provide dedicated technical support and strategic growth for ecommerce brands. Managed by certified Shopify developers, these custom support retainers cover emergency troubleshooting, ongoing performance optimization, and AI-driven SEO. We focus on increasing average order value (AOV) and conversion rates through 1:1 training and technical maintenance to ensure long-term scalability.

✔ Certified Technical Expertise:
Immediate access to Shopify Certified Developers for complex Liquid code updates and backend troubleshooting.

✔ Performance & Speed Optimization: Continuous monitoring of Core Web Vitals to ensure your site maintains its 96% performance benchmark.

✔ Strategic Growth & CRO: Data-driven updates to improve Conversion Rates (CVR) and Average Order Value (AOV) through A/B testing.

✔ AI-Powered Technical SEO: Monthly metadata optimization and semantic content updates designed for both Google and AI search engines.

✔ Dedicated 1:1 Training & Support: Personalised training sessions and a priority Q&A desk to empower your team on the Shopify Admin.

✔ Emergency ‘Hypercare’: Priority response for critical site issues, app integrations, and payment gateway updates to ensure zero downtime.

“You skyrocketed our sales - again! The support we’ve had over the years, from content and ad campaigns to Shopify strategy and in-house training, has been incredible. Very professional, easy to work with, and feels like part of our own team. Their advice and campaigns made a huge impact on both my retail and wholesale business. I'm so grateful for everything they’ve done, and if you’re looking for a Shopify and digital marketing partner you can rely on - I can’t recommend them enough.”
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Kim Holwerda
Karma Imports

Shopify Migration Development Frequently Asked Questions

Why should I consider migrating to Shopify?

Shopify is a powerful ecommerce platform that makes it easy for anyone to sell online, in-store, and across multiple channels. It comes packed with built-in tools like customisable themes, secure payment processing, and smart inventory management… everything you need to launch, run, and grow a successful online store.

Shopify provides a powerful, scalable platform with seamless integrations, customisable themes, built-in marketing tools, and top-tier support. Whether you need advanced design, custom apps, SEO optimisation, or a smooth migration, Shopify offers everything to streamline and grow your eCommerce business.

A professional Shopify migration typically costs between $10,000 and $20,000 for mid-range sites. Simple store transfers may start at $5,000, while complex enterprise-level Shopify Plus builds requiring custom API integrations can range from $50,000 to $250,000+, depending on data volume and custom functionality.

We carefully plan and execute the migration to keep any downtime to an absolute minimum. If you have a global reach sometime there is lag between propagation times internationally, this is often out of our control as it depends on servers. Our team works with you to schedule the transition at the least disruptive time, ensuring a smooth switch with little to no impact on your customers and sales.

Shopify supports a wide range of integrations, often improving functionality over your current setup. During the scoping phase, we’ll review your current systems to determine if pre-built ‘plug-in connectors are available or if a custom integration is needed. Considering the popularity of Shopify, it likely integrates with your existing technology. If an exact match isn’t available, we’ll find the best alternative to keep your operations running smoothly.

Let’s Find Out. We specialise in seamless migrations, ensuring your products, content, data, and SEO rankings are preserved and enhanced during the transition. Some of the platforms we migrate from are WooCommerce, Zeald’s Zest, Magento, but there are many more Legacy Shops that we deal with. Book a call to find out more about the steps needed

We migrate key store data,  including customer details, order history, email lists, price lists, payment options, categories, product information, images, SEO, customer navigation and buying journey. We take this opportunity to look at improving your conversions. Our team can tailor the Shopify Migration to suit your needs.

It depends on size, content, data, and complexity of your project. A simple store might cost just a few thousand, while a mid-range site with more features usually lands between $10k–$20k. Larger enterprise builds can range from $50k up to $250k+. We’ll always give you a clear estimate upfront, tailored to your needs. The we provide a quote, set on clear set of deliverables so there are no hidden surprises along the way.

A very popular question! Again, it depends. A smaller site might be ready in a few days, 2-3 weeks, some projects take 1–3 months, and big, complex builds can run 6–12 months. During discovery, we’ll map out a realistic timeline with clear milestones. When we build you are kept updated with progress reports so you know exactly where things are at.

WooCommerce, Zeald/Zest, Magento are some of the ecommerce we migrate from, but there are many more that we deal with. If you don’t see your cart mentioned here, speak to us and we’ll be able to guide you through the steps needed to get you onto Shopify from a legacy system.

Super important. You can absolutely retain your SEO rankings and URLs during migration. With proper redirects and a focus on SEO best practices, we ensure your new Shopify store keeps its search engine visibility and ranking. Our team will develop a custom SEO migration strategy to minimise any impact on your organic traffic. Plus, we’ll conduct an audit to identify ways to improve your SEO even further!

Vibrantly coloured clay powders in bowls on table in dappled light, showcasing professional styling and product photography, work by Totally Digital Agency Auckland for client Shopify Marketing

Whether you’re looking to replatform your current ecommerce to Shopify, revamp your existing Shopify site or new Shopify Development from scratch, we have the skills and expertise to bring your vision to life.

Let's Talk, Get Your Shopify Migration Development
Quote Today

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