Shopify Development Agency. Design. Build, Scale & Succeed
As an accredited Shopify expert agency, we partner with brands to design, develop, and grow high-performing, conversion rate optimised Shopify and Shopify Plus stores.
Shopify Development Experts based in Auckland, New Zealand
Want an online store that feels like it’s been built just for your customers? Totally Digital is your local Shopify Agency and ecommerce specialist, from custom design to conversion-boosting features, we make your Shopify store work harder for your business.
Expert Solutions, Crafted For Your Customers Journey
We’re here to fully support your vision and requirements – whether you’re starting with 1 hero product or have a catalogue of 3,000+ Our Shopify development & design solutions are expertly crafted around your customers’ journey, making every click, browse, and checkout seamless and conversion-friendly.
Personalisation that resonates
66% of customers are willing to pay more for a great experience. Each customer is different, and we build that into your store. We dig into who your audience really is: their behaviours, expectations and what catches their eye. Then we craft messaging and visuals that speak directly to them. The result? A brand experience that feels personal, builds trust, and converts.
Designed to convert
A good looking ecommerce store is just step one. A well-designed user experience can increase the conversion rate of your website by up to 200% We go further, making sure everything from layout to checkout is optimised for conversion. Clean navigation, strong calls to action, high-quality visuals, fast load times, everything is designed so all the pieces work together, ensuring more visitors turn into buyers.
Shopify Stack & System Integrations
Our highly experienced development team are integration solution specialists, integrating systems, APPS, third party providers, ERP, CRM, API, custom software and app development, flexible payment options, and streamlined automations.
Optimised for growth & speed
What we bring to the Table
Based in New Zealand: we understand the local market, consumer expectations here, and what works for Kiwi businesses. As Shopify Experts / Partners we deliver technical depth to every project + strategy, not just superficial builds.
Conversion & GEO, SEO mindset baked in… not added on later. Transparent process & pricing. We show you what’s happening, when, and why.
Content Marketing
Strong content is what turns a good online store into a great one. From product descriptions to brand storytelling, video, photography, and creative campaigns, we craft content that connects with your audience and drives action. Whether you need us to be your full content team or simply boost your in-house capability, we’ll help you create unique, memorable assets that power your online store, SEO, SEO, social, and email, ensuring your brand stands out across every touchpoint.
Shopify Development. Built to Sell, Styled to Impress
We craft seamless Shopify experiences that turn browsers into loyal customers.
Our Shopify Expert solutions put the power to grow your business where it belongs. In your hands.
Searching for a trusted Shopify Agency to turn your online store vision into reality? You’ve found the experts in creating outstanding online experiences. It’s a powerful combination when your website is built by experts who truely understand your customers journey.
Fuelled by our Shopify ObsessionOur Full-Service Solutions
Custom Shopify
- Bespoke Theme Design
- Premium Theme Customisation
Custom Functions
Shopify & Shopify Plus
Shopify CRO
Conversion Rate Optimization
Product Page Optimisation
Upsells & Cross-Sells
Abandoned Cart Flows
Custom Integrations
CRM Integrations
ERP Integrations
Shipping & Payments
Custom Features
Data Migration
Shopify Platform Migration (WooCommerce, Magento, Zest, Legacy → Shopify)
SEO Migration
SEO, GEO & Local Optimisation
Local SEO & AI Search
Technical SEO
Shopify SEO Apps
GEO Content Strategy
Marketing & Support
Loyalty Points & Rewards
- Email Marketing
Content Marketing
- Ongoing Support & Maintenance
We Only Build… Fast, Mobile-Friendly, UX/UI-Savvy, Conversion-Optimised Shopify Stores
If you want to sell online, your site has to work perfectly on every device and screen size – it’s that simple. We want your products to sell, as much as you do. Let’s make a beautiful shopping experience that loads super fast, feels familiar, works smoothly everywhere, and turns visitors into happy and loyal customers.
How We Build Your Shopify Development Store
1. Discovery & Planning
We start with a conversation: what’s your business, brand, products, services, your customers, your goals. Then we map out site structure, tech stack needs, and design direction.
2. Design & Development
Visuals + code. We build beautifully designed, high converting store. With clear deliverables and transparent development, you are updated with regular check-ins.
3. Testing & Launch
Cross-device, cross-browser testing. Speed checks. Security review. Once everything is confirmed, we launch, and ensure a smooth, clean roll-out.
Power your Shopify: Measure, Improve, Grow
We are here on demand, to keep your Shopify store evolving, optimising, and converting.
Shopify development isn’t a one-and-done job… it’s important your online store grows as your brand and audience do. With regular check-ins, updates, and ongoing maintenance, we’ll keep your store secure, fresh, and optimised to convert. Our goal? To help your site keep up with your customers and stay ahead in the ever-changing world of eCommerce. Our Shopify experts analyse what’s working, what needs tweaking. Whether it’s refining product pages, increasing traffic, or integrating better tools – growth’s ongoing.
Shopify Development Frequently Asked Questions
What is Shopify and how does it work?
Shopify is a powerful ecommerce platform that makes it easy for anyone to sell online, in-store, and across multiple channels. It comes packed with built-in tools like customisable themes, secure payment processing, and smart inventory management… everything you need to launch, run, and grow a successful online store.
Do you make managing my Shopify site easy?
That’s the goal. Your Shopify site should be easy to manage in-house. We set up streamlined dashboards, workflows, product uploading, order management processes so updates are painless. We have options around easy to follow ‘how-to’ video tutorials and can train you and your team too, so everyone feels confident managing the site.
Why should I consider Shopify?
Shopify provides a powerful, scalable platform with seamless integrations, customisable themes, built-in marketing tools, and top-tier support. Whether you need advanced design, custom apps, SEO optimization, or a smooth migration, Shopify offers everything to streamline and grow your eCommerce business.
Will Shopify Work with My Existing Tools and Apps?
Shopify supports a wide range of integrations, often improving functionality over your current setup. During the scoping phase, we’ll review your current systems to determine if pre-built ‘plug-in connectors are available or if a custom integration is needed. Considering the popularity of Shopify, it likely integrates with your existing technology. If an exact match isn’t available, we’ll find the best alternative to keep your operations running smoothly.
Can you migrate my existing website to Shopify?
Totally. We specialise in seamless migrations, ensuring your products, content, data, and SEO rankings are preserved and enhanced during the transition. Some of the platforms we migrate from are WooCommerce, Zeald’s Zest, Magento, but there are many more Legacy Shops that we deal with. Find out more about the steps needed
What Data Is Transferred in a Shopify Migration?
We migrate key store data, including customer details, order history, email lists, price lists, payment options, categories, product information, images, SEO, customer navigation and buying journey. We take this opportunity to look at improving your conversions. Our team can tailor the Shopify Migration to suit your needs.
What does Shopify Development and design cost?
It depends on size, content, complexity of your project. A simple Shopify development might cost just a few thousand, while a mid-range site with more features usually lands between $10k–$20k. Larger enterprise builds can range from $50k up to $250k+. We’ll always give you a clear estimate upfront, tailored to your needs. The we provide a quote, set on clear set of deliverables so there are no hidden surprises along the way.
How long does an Shopify development take?
A very popular question! Again, it depends. A smaller site might be ready in a few days, 2-3 weeks, some projects take 1–3 months, and big, complex builds can run 6–12 months. During discovery, we’ll map out a realistic timeline with clear milestones. When we build you are kept updated with progress reports so you know exactly where things are at.
Can You Help Write a Scope of Work or Project Brief?
Absolutely! We follow a detailed process that ensures a clearly defined scope of work, eliminating any ambiguity. By asking the right questions, we not only help you clarify your project needs but also guide you in understanding which areas are most critical for your success. This way, you’ll have a comprehensive roadmap for the entire project, ensuring all objectives are met with precision.
Do I need a developer to build my Shopify store?
While Shopify is designed to be user-friendly, setting up a high-performing, scalable store requires technical expertise. A professional Shopify development expert can customise your theme, streamline functionality, and integrate advanced features that standard templates can’t offer. This ensures your store loads faster, looks more polished, and is fully optimised for conversions and growth.
Can you add functions to my existing Shopify?
Sure thing, let us know what you want to do…we can customise new functions and features, integrate and set up apps, API or custom code. Whether it’s subscriptions, bundling, advanced search, or something unique to your business, we’ll scope it carefully, test it thoroughly, and make sure your store keeps selling smoothly while we work.
Do you provide Shopify training?
Yes Totally! We provide onboarding sessions with every Shopify we develop. We usually provide some how-to videos for every Shopify project. If you need more we have tailored 1:1 training, customised to your experience level and the specific apps integrated into your store. Training sessions are typically conducted online and recorded for easy future access.
Whether you’re looking to replatform your current ecommerce to Shopify, revamp your existing Shopify site or create a new Shopify development from scratch, we have the skills and expertise to bring your vision to life.